Ford Ubushinwa bwatangije kumugaragaro umushinga wa 2023 "Ford a Better World".Ni ku nshuro ya mbere Ford Motor ihuriza hamwe imishinga ishinzwe imibereho myiza y’amasosiyete ifite uruhare runini mu nganda ku isoko ry’Ubushinwa, nka “Igihembo cyo kurengera ibidukikije cya Ford”, “Ford Usable Innovation Challenge” na “Igikorwa cy’abakorerabushake ba Ford”, kugira ngo byiza Guteza imbere iterambere rirambye, ariko kandi bifasha kugera ku ntego rusange ya Ford Motor yo "kurema isi nziza, kwemerera buri wese gutembera mu bwisanzure no kwiruka ku nzozi".
Yang Meihong, Visi Perezida w’itumanaho rya Ford mu Bushinwa n’Imibereho Myiza y'Abaturage, yagize ati: “Intego z’iterambere rirambye za Ford ni ishingiro ry’ingamba ndende z’iterambere ry’isosiyete.Nkigice cyingenzi cyiterambere rirambye, Ford China izatangiza imishinga ishinzwe imibereho myiza yabaturage muri uyu mwaka.Tuzakomeza kandi kwishyira hamwe no kuzamura byimazeyo, kandi dukomeze gutanga umusanzu mu kurengera ibidukikije, guhanga udushya no guha abaturage umuganda binyuze mu mushinga wa 'Ford Better World', kugira ngo abantu benshi bashobore kugenda mu bwisanzure no gukurikirana inzozi zabo. ”
Nk’uko amakuru abitangaza, umushinga “Ford a Isi Nziza” umushinga w’imibereho myiza y'abaturage uzakomeza kwibanda ku bintu bitatu by'ingenzi.Muri byo, “Ford Award yo Kurengera Ibidukikije” yatangijwe mu 2000 nicyo gikorwa kinini cyo kurengera ibidukikije ibikorwa byo gutoranya imibereho myiza y’abaturage byatangijwe n’umushinga kandi bigakorera mu bwigenge mu Bushinwa, bifite igihe kirekire kandi n’inyungu nyinshi zishyirwa mu bikorwa byo kurengera ibidukikije.
Kugeza mu Kuboza 2022, “Igihembo cya Ford cyo Kurengera Ibidukikije” cyateranije inkunga imishinga cyangwa imiryango irenga 500 ishinzwe kurengera ibidukikije, itanga ibihembo bisaga miliyoni 32;gutanga amasaha arenga 5.100 y’amahugurwa yo kongerera ubushobozi imiryango 560 yo kurengera ibidukikije mu gihugu hose, hamwe n’abayitabiriye 6 inshuro zirenga 10,000-abantu, bitanga amahirwe ku baturage barenga 170.000 kugira ngo basobanukirwe neza n’imishinga ishinzwe kurengera ibidukikije.
Muri uyu mwaka, “Igihembo cyo kurengera ibidukikije cya Ford” kizakomeza gushyiraho ibihembo bitatu: “Igihembo cy’umwaka gitangwa”, “Inzira y’ubukerarugendo bushingiye ku bidukikije”, na “Igikorwa cy’imihindagurikire y’ibihe”, n’imiryango cyangwa abantu bagize uruhare runini mu kurengera ibidukikije Azatanga ibinyabiziga, kugirango arusheho gutera inkunga abambere ibidukikije imbere mubikorwa byabo.Usibye gutoranya ibihembo, ibihembo by’ibidukikije bya Ford bizanatanga amahugurwa yo kongerera ubushobozi abakora ibikorwa byo kurengera ibidukikije hirya no hino ku nsanganyamatsiko ebyiri z’imihindagurikire y’ikirere ndetse n’ibidukikije, bifasha mu guhinga no kubika impano mu nganda zo kurengera ibidukikije.
“Ford Excellence Innovation Challenge” igamije gushishikariza urubyiruko guhanga udushya no gutsimbataza impano zigenda zizaza zizakomeza guhuza amarushanwa n'amahugurwa, byibanda ku buryo butatu bwo guhinga, amarushanwa, n'ubushakashatsi, no kurushaho kunoza ubufatanye na kaminuza kugira ngo biteze imbere Ikipe nziza ya kaminuza imyitozo ihugura ibitekerezo bishya nibikorwa bishya byimpano zikiri nto.Muri icyo gihe kandi, umushinga uzakora kandi ubushakashatsi ku bijyanye n’impano zikenewe mu nganda z’imodoka ndetse n’ibihe bigezweho muri za kaminuza n'amashuri makuru bihinga impano z’imodoka, no gusohora igitabo cya mbere cy’imbere mu gihugu cyitwa “Auto Auto Talent Blue Book” cyo gufasha amashuri makuru n’inganda gufatanya guhugura impano.
Kuva hatangizwa “Ford Excellence Challenge” mu 2018, imishinga 629 yaturutse muri kaminuza n'amashuri makuru 165 yo mu bihugu 9 ku isi yitabiriye.Abajyanama 322 babigize umwuga mubijyanye ningendo no guhanga udushya no kwihangira imirimo batanze urubyiruko 3.800 rushya mubikorwa 52.Yatanze amasaha agera ku 2000 yo guhugura no gutanga inama.
Byongeye kandi, Isosiyete ya Motor Motor ishishikariza abakozi kwitanga mumiryango yabo kwisi.Mu Bushinwa, isosiyete iha abakozi amasaha 16 y’igihembo cya serivisi ku bushake ku mwaka, kandi ifite amashyirahamwe y’abakorerabushake y’abakozi muri Shanghai na Nanjing gutegura no kuyobora abakozi gusubiza imiryango yabo binyuze muri serivisi z’ubushake.Muri Nzeri “ukwezi kwahariwe kwita ku isi” muri Nzeri buri mwaka, ibihumbi by'abakozi ba sosiyete ya Ford Motor Motor mu gihugu hose bazitabira cyane ibikorwa bitandukanye by’abakorerabushake, birimo uburere bw'imfubyi, kwita ku baturage, n'ibindi, kugira ngo bubake isi nziza hamwe.
Ingamba zirambye ziterambere rya Ford nugutanga umusanzu mwiza muri societe nibidukikije.Nka sosiyete ya mbere y’imodoka z’Amerika zubahirije amasezerano y’i Paris kandi yiyemeza kugabanya ibyuka bihumanya ikirere, Ford Motor yamye yubahiriza igitekerezo cy’iterambere rirambye ry’isosiyete, kugabanya ibyuka bihumanya ikirere ikoresheje ibikoresho bitunganyirizwa kandi bishobora kuvugururwa mu gushushanya ibinyabiziga, kuzamura ibikorwa by’inganda no kugena ibipimo.Byongeye kandi, Ford irihutisha cyane gahunda yo gukwirakwiza amashanyarazi, kubaka ibikorwa birambye n’urunigi rw’inganda, kuzuza byimazeyo inshingano z’imibereho y’amasosiyete, no kwiyemeza kugera ku kutabogama kwa karubone mu bikorwa by’ubucuruzi ku isi bitarenze 2050.
Igihe cyoherejwe: Gicurasi-16-2023
